We examine whether people have an intrinsic preference for negatively skewed or posi-
tively skewed information structures and how these preferences relate to intrinsic preferences
for informativeness. The results from lab experiments show a strong intrinsic preference for
positively skewed information and suggest that providing such information can improve
information uptake. Evidence from field studies in decision- and ego-relevant contexts replicate these findings. We discuss our findings through the lens of existing theories and the