Electoral Strategies: Persuasion, Mobilization, and Centrism
Allan Drazen, Emekcan Yucel ,
Working Paper
What are successful electoral strategies? Should candidates try to persuade “swing”
voters or mobilize their “base”? We present a model that can address these and
related questions in a single uni…ed framework. We relate electoral strategies to the
characteristics of voting groups, with the answers to these questions sometimes being
surprising. We show how a candidate may have di¤erent ways of winning for given
characteristics of the electoral population, with possible “discontinuities”in electoral

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