Choosing to search: Choice with a default option
Ian Chadd, Emel Filiz-Ozbay, and Erkut Yusuf Ozbay
,
2
(
28
)
Experimental Economics
237-253
August
2025
Abstract
In the presence of a default option, the optimal search rule for an agent with a reference-dependent utility and a search cost predicts: (i) the default increases the reservation utility due to the reference effect, leading to a better choice, and (ii) those with higher reservation utility will self-select into search and are more likely to find a superior option. Our experiments document the presence of both effects. Those who reject the default are likely to find higher-ranked options in their active search, supporting the self-selection effect.