Publication

The Evolution of Retailing: A Suggested Economic Interpretation

Roger R. Betancourt and David A. Gautschi , International Journal of Retail Marketing 3(4) , 217-232 , April 1986.
Abstract:

An analytical framework, based on the concepts of house-hold production on the demand side and joint costs on the supply side, is applied to describe the nature of retail activities and the evolution of retail institutions.

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