The Impact of Market Environments on Marketing Relationships
Roger R. Betancourt, Raquel Chocarro, Monica Cortinas, Margarita Elorz, Jose Miguel Mugica ,
( 6 )
International Journal of Marketing Studies

This paper addresses empirically two issues. One is whether or not basic marketing relationships at the
establishment level are robust to a substantial change in the market environment. Another one is whether after
this event takes place the marketing relationships for new establishments are the same as those for existing
establishments. We rely on two data sets: a survey of gas stations in 1998 in Pamplona, Spain, when prices of

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