Channel Choice in the 21st Century: The Hidden Role of Distribution Services
Roger Betancourt, Raquel Chocarro, Monica Cortinas, Margarita Elorz, Jose Miguel Mugica ,
( 33 )
Journal of Interactive Marketing

A fundamental distinction between goods and services is that in the retailing of goods and some services the costs of production and distribution are clearly separable in a non-arbitrary fashion, usually identified as cost of goods sold. They have type I separability. Distribution services, which are also known as attributes, marketing mix or output variables, are produced, distributed and consumed just as goods or physical products or core services sold directly to consumers at an explicit price.

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